Kingston-owned gaming platform, HyperX, has announced soccer icon, Casemiro, as the latest addition to its lineup of global ambassadors.
Kingston gaming division and esports platform, HyperX, has added soccer’s Casemiro to its roster of ambassadors. The player on Brazil’s national team will use the brand’s products when gaming in his free time. The celebrated athlete is presently based in Madrid.
In line with the deal, he will feature in the global advertising campaign, We’re All Gamers, in which key spokespersons embody their illustrated gaming spirit. Casemiro joins Borussia Dortmund and German soccer player Marco Reus; Tottenham’s Dele Alli; and many others.
“Casemiro has a high-level performance, with strength and speed. This partnership reflects our commitment to the gaming community. We’re proud to have the winner of four editions of the Champions League in our campaign,” said Mark Leathem, Vice President for HyperX.