The latest from brand, the Heineken 0.0 variant has debuted in United States as a zero-alcohol malt drink designed for mindful beer lovers.
Heineken USA has unveiled its latest product, an alcohol-free malt beverage created using a unique recipe to deliver both a distinct and balanced taste, and features no more than 69 calories in each bottle. Crafted by the brand’s master brewers, it boasts natural ingredients and refreshing appeal.
Inspired by the milestone, the marque has developed a new global campaign platform called #NowYouCan. The effort will come to life through a national marketing programme designed to showcase a wide range of social engagements aimed at driving brand affinity and the consumer connection.
An offering for booze lovers by beer aficionados, the creation is aptly named Heineken 0.0 to reflect its non-alcoholic profile and suitability for mindful consumption. A tribute to fans to achieve more, the new release allows exactly that, without consumers having to give up their favourite cold one.
The push begins with a series of five television and digital spots, with its Presentation film debuting this week. Four additional videos will roll out throughout the year. Each highlights the inclusiveness of the 0.0 proposition across various unique moments and big occasions.
Heineken fans can view the next three #NowYouCan adverts here: Backstage, Parking, and Gas Station. Meanwhile, the new beverage is now available in more than thirty markets worldwide, while 0.0 cans and bottles can be purchased at on- and off-trade retail channels throughout the United States.
“The time has come for an innovation that disrupts the category and offers a fresh take on how and when people enjoy beer in the United States. This latest brew brings an incredible beer taste to the non-alcoholic space and opens up a world of opportunity,” said Jonnie Cahill, CMO, Heineken USA.