British tailoring specialist, Hawes & Curtis, has launched its first major rebrand in 104 years. The move is being marked with a new campaign.

Hawes & Curtis has launched a new identity, which came to market in its Timeless Style Since 1913 campaign for the Autumn/Winter 2017 season. Marking the first major rebrand in its 104-year history, the push draws on the notion that style is eternal whereas fashions change from decade to decade.

Since being set up in 1913, the Jermyn Street shirt-maker has been a household name in premium tailoring. The latest collection unveiled is a fresh take on the company’s creative sensibilities. Simple and beautifully crafted designs are married with cool sophistication to create classic essentials for today.

With an upscale, atmospheric look, the overall effort kicks off with a streamlined website which has been redesigned with the customer in mind. Also, inspired by the company’s original crest, the logo has been updated using modern typography, whilst nodding to the label’s storied heritage and history.

“The relaunch celebrates the rich heritage and bright future of our brand. The new identity marks an exciting time for us,” said Touker Suleyman, CEO of Hawes & Curtis. The campaign and rebrand were both rolled out this month.

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