Hasbro Pledge Aimed to Encourage Everyone to Take BE FEARLESS BE KIND and to “Stand up for others, be inclusive, and make a difference”
Hasbro announced today that it is expanding the work of its BE FEARLESS BE KIND philanthropic initiative, which is designed to empower kids to have the compassion and courage to stand up for others, to be inclusive and to make a difference in the world. Hasbro is partnering with a best-in-class coalition of US national and global non-profits that recognise the importance of developing empathy in kids and teens and whose programmes place youth at the centre of change.
The partners include Creative Visions’ Rock Your World, Kids for Peace’s Great Kindness Challenge, Stand for Children’s Middle School Kindness Challenge, No Bully, Special Olympics’ Unified Schools, World’s Largest Lesson in partnership with UNICEF and YSA’s #LeadASAP.
“As a company dedicated to making the world a better place for children and their families, Hasbro is passionate about helping young people develop empathy, create a more inclusive world, and make a difference. We are proud to partner with such exceptional organisations that strive to do this work every day. Through BE FEARLESS BE KIND, we are helping these organisations elevate the discussion about empathy and kindness both in the classroom and at home; encourage and celebrate inclusion; and help kids put their empathy into action by making a difference through service to their community and world,” said Karen Davis, Hasbro’s Senior Vice President of Global Philanthropy and Social Impact, and President of the Hasbro Children’s Fund.
Last Spring, a group of youth ages 7-18 were recognised by Hasbro for their outstanding community service. Upon gathering in New York City, they posed these questions: “Dear Fellow Human Beings, are we doing the best we can do? Or can we do a little bit more to create a better world?” Together with spoken-word artist Max Stossel, they wrote the BE FEARLESS BE KIND pledge. A PSA produced by Creative Visions showing the creation of the pledge can be viewed here.
Beginning today, young people, educators, parents and caring adults everywhere can take the pledge to “Stand up for others, be inclusive, and make a difference” as part of the Kindness Rising campaign, powered by YSA’s #LeadASAP and sponsored by Hasbro’s BE FEARLESS BE KIND.
The campaign website also features project ideas, tools and resources to help kids put their empathy into action. From now through 20 December, for everyone who takes the BE FEARLESS BE KIND pledge, Hasbro will donate a toy or game to Toys for Tots, up to 250,000, for children in need this holiday season.
