With the Asunción retail concept store now launched, Guess will continue its expansion strategy with further openings in Latin America.
Guess has opened its inaugural retail store in Asunción, Paraguay. Located in Centro Comercial Paseo La Galería, the outlet embodies the consumer brand’s newest global retail store concept and marks a strategic debut into Latin America, as part of a wider expansion strategy by the group.
Spanning 250 square metres, its clean, white setting with bright lights and contrasting accents create a contemporary backdrop. The new layout captures the marque’s heritage, while enhancing the products on display. Themed looks will feature to facilitate the customer’s shopping experience.
Notable accessories and collections will take centre-stage to ensure product presentation is visible from every angle. With the new addition, the group now owns 47 stores in Central and South America. Guess will complete said expansion strategy with further openings in the next few years.
“Latin America represents great growth potential for our brand and global portfolio. Our partnership with Starship extends beyond two decades. I am very enthusiastic over the opportunities and potential that untapped territories like Paraguay represent,” said Victor Herrero, CEO of Guess.