Gold Peak joins Illy in Coca-Cola’s burgeoning RTD coffee portfolio in the United States. The two are part of a multi-brand strategy.
Gold Peak, known for its premium line of iced teas and coffees, is introducing new ready-to-drink tea lattes and coffees during the first quarter of 2017. The tea latte segment is an emerging category, while RTD coffees have enjoyed very strong growth in the past five years.
The brand joins Illy in Coca-Cola’s burgeoning RTD coffee portfolio in the United States. The two are part of a multi-brand strategy to offer consumers added variety, and help the company become a major player in a beverage category that continues to rise in popularity.
The aforementioned coffee and tea products feature real milk and sugar in an array of flavours. A prominent contender in The Coca-Cola Company’s ever broadening portfolio of beverages, Gold Peak is one of the fastest growing iced tea brands in the American market.
“We are excited to introduce new ways for people to enjoy the brand. Our new tea lattes and cold brew iced coffees will feature our signature ingredients and distinct taste for a delicious pick-me-up anytime of the day,” said Geoff Henry, Vice President Tea & Coffee for Coca-Cola.
Coca-Cola was a winner at the 2014-2015 and the 2015-2016 World Branding Awards under the Beverages – Soft Drinks (Global) category.
