The Glenlivet – Official Spirit Partner of NYFW: The shows unveils exclusive collaboration in honour of new 14 Year Old Cognac Cask selection
This September, The Glenlivet, one of the original single malt Scotch whisky makers is collaborating with globally renowned fashion designer Prabal Gurung, breaking conventions, and setting the new single malt standard with its latest expression, The Glenlivet 14-Year-Old, in partnership with New York Fashion Week: The Shows.
The Scotch has always done things differently, and after 195 years of whisky-making, the brand is disrupting the category by introducing the first single malt Scotch whisky to be selectively finished in ex-Cognac casks with the 14-Year-Old.
The innovative liquid was designed to turn the tables on whisky tropes and recruit the next generation of brown spirit sippers to experience single malt Scotch whisky through modern packaging, bold influencer partners and disruptive activations that celebrate the bold, non-traditional flavour profile and palate.
With the help of Prabal Gurung and NYFW: The Shows, The Glenlivet 14-Year-Old is bringing that same bold spirit to New York City and beyond with exclusive events, pop-ups and its custom co-designed Prabal Gurung x The Glenlivet flask & flask bag commemorating the launch of the single malt.
In addition to these NYFW events, the brand will be extending its influence within the fashion, gourmet food, and cultural scenes across the United States with its mobile experiential “Drop Shop” giving patrons access to unique experiential integrations featuring 14-Year-Old and tasting opportunities – from signature cocktails to ice cream and whisky creations.
The 14-Year-Old expression, non-traditional partnerships and creative activations are aimed at transforming perceptions of single malt Scotch whisky whilst making the brand a more contemporary, versatile and approachable liquid, whether sipping the liquid neat or savouring in a new, favourite cocktail.
“The launch of The Glenlivet 14-Year-Old, with our NYFW: The Shows sponsorship and collaboration with Prabal Gurung, is the latest proof point of how our brand continues to open up the whisky category,” said Shefali Murdia, Director, Brand Engagement, The Glenlivet.
“By bringing a new taste palate and working with unique partners, The Glenlivet 14-Year-Old is inviting consumers to rethink the old world of Scotch whisky.”