Gillette Venus Swims Upstream with Swirl Ambassadors

Gillette Venus FABIV

The partnership supports Gillette Venus Swirl, while the campaign around it aims to showcase how the variant has moves like no other.

 Gillette Venus has teamed up with Olympic hopefuls Roseline Filion, Jennifer Abel, Meaghan Benfeito, and Pamela Ware, also known as the FAB IV. The diving squad will unveil a part of their lives never before seen—the everyday moves that lead up to performing their best.

The partnership supports the brand’s Venus Swirl product, while the campaign around it aims to showcase how the variant has moves like no other. Featuring proprietary Flexiball technology for multi-dimensional movement, the offering is the ideal assist tool for tricky areas and a clean finish.

The collaboration endeavours to promote confidence amongst females as well as spotlight the FAB IV ambassador line-up and celebrate their performance and goings-on in and out of the pool. Designed for women, Swirl by Gillette Venus promises smooth results so women can save their best moves for outside the shower.

“We’re thrilled to support Roseline, Jennifer, Meaghan, and Pamela for the Rio 2016 Olympic Games. They are self-assured and their dedication is an inspiration to girls everywhere. With their confidence, they truly embody the brand ideals of Venus,” said Carlos DeJesus, Brand Director at North America Gillette and Venus.

Gillette was a winner at the 2014-2015 World Branding Awards under the Men’s Grooming – Shavers (Global) category.