Flow announces sustainability campaign with Shawn Mendes, who alongside manager Andrew Gertler, join the company’s Board Of Advisors
Flow Alkaline Spring Water, a naturally alkaline spring water brand announced their partnership with Shawn Mendes and music manager Andrew Gertler. Mendes and Gertler have joined the company as investors and advisors.
The relationship with Shawn Mendes and the brand grew organically after Mendes and Gertler became fans of Flow in its early days. Mendes has been making Flow an important part of his wellness routine since 2015. As the relationship deepened, the brand’s founder and CEO, Nicholas Reichenbach, connected with Mendes to discuss working together to help spread a shared mission to inspire positive change in the world and amongst Mendes’ fan base by providing a more sustainable alternative to traditional bottled water. Mendes will serve as ‘Sustainability Ambassador’ for the brand.
“I am incredibly excited to work with Flow Alkaline Spring Water alongside my manager Andrew Gertler, as partners, and to become the face of a brand that promotes sustainability and positivity in the best way possible,” Shawn Mendes said of the partnership.
“We are so excited to have been able to invest in such an incredible brand and join their board. What initially attracted us to Flow as customers was the eco-friendly packaging. We are glad to join the brand in their mission to make the world a more sustainable place,” Andrew Gertler adds.
The campaign will include helping green Shawn Mendes’ spring and summer 2019 World Tour and a consumer-facing contest for a trip to see Shawn in his sold-out, first-ever stadium show in Toronto.
“I am so happy to announce that Shawn Mendes and his manager Andrew Gertler have joined the brand as investors and as brand partners,” said Nicholas Reichenbach, Founder & CEO of Flow Alkaline Spring Water. “It has been incredible to work with Shawn and Andrew in this endeavour. They both have a clear vision on wellness, sustainability and creating a better world for generations to come.”
Together, shared efforts led by greening partner Reverb will help Mendes’ 2019 tour have a positive impact by helping offsetting carbon emissions of the tour (saving 2072 tonnes of CO2e), diverting more than 70,000 plastic water bottles backstage by switching to Flow, selecting sustainable catering and hospitality partners, donating excess food and toiletries to food banks and shelters, recycling and composting all waste, and engaging fans in environmental education.
In their advisory roles with the brand, Mendes and Gertler will help the company through international growth and help disrupt the traditional bottled water industry.