Results of #FIFAStadiumDJ voting have been added to the FIFA Stadium Playlist on Spotify
FIFA has netted its most retweeted tweet ever thanks to the #FIFAStadiumDJ competition, a global fan engagement campaign powered by Vivo.
The aim of this multi-platform activation is for music and football enthusiasts from all over the world to propose songs to be played in the stadium during the final matches of the 2018 FIFA World Cup Russia.
The amount of feedback from fans who loved to take on the role of “Stadium DJ” has been beyond impressive on all the organisation’s social platforms, but Twitter definitely tops the charts.
The #FIFAStadiumDJ Twitter poll, proposing a shortlist of songs based on submissions from Twitter users, received 3,323,207 votes and 522,468 re-tweets making it the most retweeted tweet of all time from the organisation.
But that is not all, the post also has the third highest vote total amongst polls posted on Twitter, is the seventh most retweeted Tweet of 2018 and is the most retweeted, liked, and replied-to Tweet about the 2018 World Cup.
The results of the voting on Twitter, Instagram, Facebook, Weibo and VK were announced yesterday and the selected songs are added to the organisation’s Stadium Playlist on Spotify.
“We are looking at proposing meaningful initiatives to fans around the World. Football and music are part of our everyday life and, as such, offer a perfect combination to create an engaging narrative.
“It is definitely the kind of activation we want to repeat in the future. The organisation can rely on a strong digital and multi-platform offering to put fans at the heart of the game. This successful campaign with Twitter and Vivo is only the beginning,” said Jean-François Pathy, FIFA Director Marketing Services.
“Twitter is the place people come to talk about what is happening in sports and entertainment – we are happy that passionate fans have registered the third most votes in the history of polls on Twitter for the #FIFAStadiumDJ competition and engaged with this Tweet more than any other about the tournament,” said Jay Bavishi, Senior Partner Manager for FIFA at Twitter.
“We are excited to see football fans and music fans embrace the 2018 World Cup all in one place on Twitter.”
