FIFA and Snap collaborate on branded stickers featuring FIFA icons including Zabivaka, its official mascot
The collaboration includes a range of creative tools so that football fans and Snapchatters worldwide can decorate their photo and video Snaps with 2018 FIFA World Cup Russia branded augmented reality lenses, filters and stickers featuring the tournament’s icons, including the Official Mascot Zabivaka.
FIFA World Cup stickers have been available from 14 June, the opening day of the tournament, in the Snapchat Sticker drawer.
Snapchatter’s can unlock an exclusive AR Face Lens featuring the Official Mascot Zabivaka by scanning the Snapcode.
A range of FIFA World Cup fFilters will also be available throughout the tournament in the Snapchat camera.
On the days of the FIFA World Cup semi-finals, 10 and 11 July, and the final, 15 July, a dedicated interactive augmented reality lens using 3D Bitmoji will be available worldwide.
“We wanted to give fans something fun and unique for this edition of the FIFA World Cup. In addition to our digital #WeLiveFootball campaigns, we are excited to be working with Snapchat so fans across the world can use these new creative tools to share their experiences of the 2018 FIFA World Cup Russia with friends,” said Philippe Le Floc’h, FIFA Chief Commercial Officer.
“We are delighted to contribute to FIFA’s fan engagement initiatives. We cannot wait for Snapchatters around the world to share their excitement for the 2018 FIFA World Cup Russia with their friends using the creative power of the Snap app,” said Ben Schwerin, Vice President of Partnerships at Snap Inc.