Tennis star, Madison Keys, has been selected by evian to join its Live Young lineup of ambassadors as the brand’s newest spokesperson.
Evian has unveiled its new 750 ml sport cap featuring its latest spokesperson, tennis champion Madison Keys. As its first American ambassador, she will appear in a campaign which includes print, digital, outdoor, and point-of-sale executions across retail channels in the US and Canada.
She joins the premium water company’s Live Young lineup alongside Stan Wawrinka, Maria Sharapova, Lucas Pouille, and Lydia Ko. In addition to the advertising push, Keys will lend her support to the brand’s sponsorship of the US Open and feature evian in her popular Instagram feed.
Supplied by BETC Paris, the creative from the new marketing initiative captures the tenacious and playful spirit of the rising tennis star, while effortlessly linking her with the marque’s Live Young philosophy, where youth is about adopting a healthy lifestyle and cultivating a certain mindset.
“Like the brand, Madison understands that it’s the source and the journey itself that shape who and what you are. We’re now excited to join Madison on her journey to athletic greatness, with evian by her side,” said Antoine Portmann, General Manager at Danone Waters of America.