Europcar Beefs Up Mobility with Ultra-Customisation

The new marketing strategy by Europcar developed by Rosapark brings to life the brand’s signature slogan: Moving Your Way.

Global car rental provider, Europcar, has moved to unveil an international communications campaign to promote the marque’s ultra-customisation of its services. The marketing strategy is backed by and brings to life the brand’s signature slogan: Moving Your Way.

Developed by Parisian advertising agency, Rosapark, the effort leverages said tagline by rephrasing it to include first names. The exercise aims to highlight the mobility player’s ability to provide offerings which meet the specific needs and purchasing patterns of consumers.

The push has launched in Europcar’s corporate markets to include Australia, Belgium, France, Germany, Italy, New-Zealand, Portugal, Spain, and the United Kingdom. Using various media channels, the initiative especially entails visual displays at major airports in said region.

Additional components will feature across the brand’s commercial vehicles and at the group’s branch locations. The creatives invite consumers to explore key solutions such as ToMyDoor, through which vehicles are delivered to one’s home or office, and Selection, which revolves around luxury cars.

Meanwhile in London, Europcar in partnership with Mercedes-Benz, created a unique event by building the first carousel for adults with five of the carmaker’s latest models. The experience—alongside its construction, discovery, and use by the general public—has been captured in a 45-second film.

The video has gone live on Facebook and YouTube and is the milestone of a three-week social media extension. Captured both in English and French, the idea echoes the group’s motto and demonstrates its commitment and demonstrates its commitment to customer-centricity, making each trip a unique travelling experience.

“As the European leader, our objective is to differentiate ourselves by offering innovative, simple and customised solutions that make all the difference. That’s the entire theme of this customer-centric campaign!” said Sheila Struyck, Group Marketing Director at Europcar.