EcoTools has partnered with Vanessa Hudgens for its #MyTrueBeauty mobile tour which travels across the United States to empower women.
In celebration of International Women’s Day, EcoTools has tied up with Vanessa Hudgens to launch its 2017 #MyTrueBeauty campaign, a mobile tour to help American women take the intimidation out of makeup application. The exercise is slated to run for eight weeks.
Guests can explore the New Modern Eco range during the tour. Also, in continuation of its collaboration with Glamour, the beauty brand will contribute a second annual $100,000 donation to its global philanthropic initiative, The Girl Project, and release three limited-edition brush sets.
The Glamour effort supports education in partnership with local and international charities as well as provides the tools girls need to graduate. The platform takes on the issues that keep girls out of school including poverty, bullying, teenage pregnancy, and gender-based violence.
The tour starts in New York City on 18 April and goes to cities nationwide such as Atlanta, Dallas, Chicago, and more. The stops will feature mini makeovers, brush education, photo opportunities, and beauty tutorials. EcoTools ambassadors, Savvy Shields and Alex Garza will join in for select cities.
“Our work with Vanessa Hudgens and The Girl Project continues to drive beauty through every definition. This year’s mobile tour will allow our fans and friends to continue to explore their own beauty and potential,” said Stacey Ramstedt, Senior Director of Marketing at Paris Presents.