Chart-topping recording artist set to co-create four capsule collections with /Nyden
/Nyden unveiled that their latest Co-Creator is the captivating and chart-topping British singer/songwriter, Dua Lipa, who will be bringing to her fans around the world four capsule collections. The collection and campaign will consist of a wide range of models and sizes.
“Dua is one of the most renowned pop artists in the world today. Her strong and fierce attitude, not to mention distinctive style, make her a perfect fit for the /Nyden tribe and philosophy. Dua’s inspiring outlook and style is why we have chosen to work with her and co-create multiple collections,” said Stina Force, Creative Director of /Nyden.
“My first love is music, but fashion also plays an important role in my life because I believe it is so vital to self-expression. I look for clothes that reflect strength and fearlessness, but also match up to today’s fast pace.
“So I am excited to be co-creating with the brand on my designs – it is going to be a collection that is completely suited to me, both onstage and off, and for my fans,” said Dua Lipa.
The brand calls upon carefully chosen creatives who not only exhibit integrity and have a strong sense of self, but also massive talent, to serve as co-creators in the design of capsule collections.
In addition to Dua Lipa, footballer, Jérôme Boateng; singer/songwriter, Justine Skye; tattoo artist, Dr Woo; and actress, Noomi Rapace, have their tribes ready and waiting with even more announcements to come in the upcoming weeks.