Partnership with Earthbound Brands to Help Manage and Expand Drummond’s Lifestyle Houseware Brand
Earthbound Brands, a leading licensing and brand management company, has been appointed by Ree Drummond of The Pioneer Woman brand as the exclusive agency to manage and expand her successful lifestyle brand of housewares and grow into new categories.
Ree Drummond is the creator of the popular, award-winning “The Pioneer Woman” website, a New York Times best-selling cookbook author, and the host of her own show on the Food Network.
The Pioneer Woman’s collection of vintage-modern housewares launched in 2015 to great success. Drummond will be expanding her retail footprint and product offerings with the experience and expertise of Earthbound Brands.
“We are extremely excited to be working with Ree on her powerful brand. We feel privileged to be given the opportunity to help her grow The Pioneer Woman line of products. Pioneer Woman loyalists are incredibly passionate, and we are confident that the new range of product offering, all overseen by Ree herself, will engage and delight her fans,” said Jeffrey Cohen, CEO and Co-Founder at Earthbound.
“I am incredibly passionate about home products, from kitchenware to dinnerware, home decor to pets, and I have exciting plans for beautiful new collections and categories. The team at Earthbound and I share a commitment to quality, value, and gorgeous style, and I look forward to taking The Pioneer Woman to delightful new places!” said Drummond.
The Pioneer Woman joins the agency’s current client roster which includes Honda, Acura, Honda Powersports, Better Homes and Gardens, Kevlar, Gaiam, Haute Hippie, Under the Canopy, and Portico.
The agency combines a world-class product design and development studio with a full-service licensing agency to offer growth potential for powerhouse brands. Its highly-trusted licensing programmes and market launches are some of the most effective in the industry ensuring brand loyalty by creating innovative and relevant products.