The Dove Chocolate promotional push by Mars Chocolate North America inspires people to live life to the fullest and with no regrets.
Mars Chocolate North America has released a new Dove Chocolate television commercial to empower fans to enjoy every moment of life with no regrets, even a moment as small as biting into a piece of silky smooth Dove Chocolate. The spot was created by BBDO New York.
Aiming to inspire its fans, the 60-second short film titled Each and Every Day follows one woman’s entire life in the context of one day, from when she was young through her twilight years, as she lives without inhibitions since she is able to wake up and do it all over again each morning.
Featuring the voice of Edith Piaf and the lyrics of her track—Non, Je Ne Regrette Rien—the English translation of which is No, I Do Not Regret Anything, the song serves as an anthem to live life to its fullest. The ad will run on a variety of television networks and digital platforms.
“Edith Piaf’s lyrics are as true as they were when she first performed the song. We all need to be reminded to take a moment to savour life’s everyday pleasures, big or small, like unwrapping and enjoying the signature taste of Dove Chocolate,” said Kerry Cavanaugh, Brand Director of Dove Chocolate.