The 40-series concepts demonstrate how Volvo plans to expand into the aforementioned lucrative market with a range of vehicles.
Premium automotive giant, Volvo, has unveiled two new concept cars that take the Swedish brand in an audacious new direction and mark the official launch of its global small car strategy.
The freshly unveiled 40-series concepts demonstrate for the first time how the brand plans to expand into the lucrative global market with a range of vehicles that combines bold exterior and interior design with industry-leading connectivity, electrification, and autonomous drive technologies.
The above will be the first built around the Compact Modular Architecture platform. Volvo is currently implementing an ambitious revitalisation plan that will reposition the brand to compete with its global premium competitors within the next four years.
The range will include a pure battery electric vehicle as well as Twin Engine plug-in hybrid powertrain variants, in line with the company’s commitment to the electrification of its entire portfolio. Volvo plans to have sold up to one million electrified cars by 2025 globally.
In addition to electrified powertrain options, the new cars will also offer a full range of innovative connectivity services as well as one of the most advanced standard packages of safety features and ground-breaking Scandinavian interior design.
“CMA has helped us capture something special, something youthful in our new concept cars. They have an energy and a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavour of small Volvos to come,” said Thomas Ingenlath, SVP, Design at Volvo Car Group.
