Mabes London Hits the Beach with Brand Debut

The collection captures fashion which highlights re-imagined cotton terry towel shirts displaying vibrant colours and playful patterns Founded by Becky Levett and Giles Maber, new...

Coke’s Mello Yello Powers Up with NHRA Sponsorship

The beverage’s redesign is part of the brand’s sports marketing strategy surrounding drag racing and latest national marketing push  Mello Yello, under The Coca-Cola Company,...

Hidden Treasures Collection Unveils Bianco in Furr Piece

The last piece from the artist’s Men and Women series, ‘Flesh and Blood’ features Game of Thrones star, Esmé Bianco as main muse Currently on...

Uniqlo Renames Nishikori Global Brand Ambassador

A celebrated collaboration, the brand will continue to develop sportswear which actively incorporates the player's ideas and needs Japanese retail giant, Uniqlo has renewed its contract...

AC Hotels by Marriott Maps Global Expansion

Spreading its footprint worldwide, the brand is scheduled to launch 22 design-led properties across 10 countries throughout 2016 Boutique lifestyle chain, AC Hotels by Marriott,...

Kphone Adds to Unlocked Android Collection

Featuring an Android 5.1 Lollipop operating system, both devices fill the contemporary user’s need for creative choreography and sharing American mobile developer, Kphone, has added...

USA Pro Names Little Mix Global Brand Ambassadors

The appointment will see the X Factor winners feature in a new TVC scheduled to air in January for the brand’s #JoinOurMovement push International sportswear...

Casio America Adds Awe to G-Shock Variety for Women

Sporting an athletic look, the S Series is inspired by a health and fitness theme to match the brand’s heathered-patterned sportswear Casio America has launched...

SGK Appoints Business Development Lead for Americas

Named Vice President of Business Development, former Kraft director Eric Schultz’s charge covers the network’s Americas region Brand development, activation, and deployment provider, SGK, a...

Abercrombie & Fitch Sells Fashion Sense to Dubai

Opening on 26 December 2015, the store’s UAE premiere is pursuant to a joint venture between the brand and Majid Al Futtaim Fashion Abercrombie &...

Honda Picks Up Game with Ridgeline Super Bowl Debut

Targeting more than 100 million viewers, the upcoming spot represents the carmaker’s first official Big Game ad since its 2014 Hugfest Honda is scheduled to unveil...

Tommy Hilfiger Prepares for Fall with Gigi Hadid

The model has been named brand ambassador for the marque’s womenswear, a deal set to see the first roll-out during autumn of 2016 PVH-owned apparel heavyweight, Tommy...

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Little Mistress

Little Mistress Is Now in the Hands of Poeticgem Group

Working under the umbrella of PDS, the Poeticgem Group has announced the acquisition of brand intellectual property (IP) of womenswear and occasion-wear brand Little...
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