LG Signature is running a luxury-themed campaign in Milan starring some of Italy’s most prominent names in fashion and design.

LG Signature is extending its global reach by teaming up with prominent figures in fashion and design. The brand has partnered with personalities in style capital, Milan, to highlight the portfolio’s design credentials and relationship with high-end couture and luxury goods.

Composed of various elements, the push stars television star and former model, Federica Fontana. She will be involved with product placements aimed at creating buzz across social media. Another LG Signature campaign ambassador is actor and director, Marco Bocci.

Enlisted to add visibility to the effort is fashion icon and owner of the Wait and See concept store, Uberta Zambeletti. She will release a video-photographic project entitled The Art of the Essence, for audiences online. Eleonora Carisi is also part of the strategic initiative.

“Our products have been thoughtfully designed to echo the way top fashion houses and luxury brands create goods that speak for themselves. We are honoured to be partnering with some of Italy’s top experts,” said Brian Na, Europe President and CEO of LG Signature.

The talent line-up will use lifestyle-themed storytelling to inspire brand enthusiasts to rediscover the luxury rolls-out of the marque. Mini videos and photography are critical components of the exercise. They will interact with the products in immersive styles.

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