LEGO Technic Bugatti Chiron model brings together the iconic design heritage of the French ultra-luxury car brand and LEGO Technic elements
LEGO Group and Bugatti Automobiles SAS have today revealed the new LEGO Technic Bugatti Chiron. The 1:8 scale supercar will be available from 1 June.
The LEGO Technic Bugatti Chiron model brings together the iconic design heritage of the French ultra-luxury car brand and LEGO Technic elements, with a reimagined version of the latest cutting-edge supercar from Molsheim.
The model encapsulates the magic, power and elegance of the Chiron, unveiled to the world two years ago and now brought to life in Technic form, offering a unique, authentic building experience for car enthusiasts and fans of all ages.
“I am very excited about this new model. Our designers have done an amazing job capturing the details of this iconic Bugatti design. It truly stands as a testament that with LEGO bricks you can build anything you can imagine, and an example that with LEGO Technic, you can build for real.
“It is a huge model that I cannot wait to start building myself. I have always been passionate about engineering and this model’s details and design are truly fascinating,” said Niels B. Christiansen, CEO of the LEGO Group.
Stephan Winkelmann, President of Bugatti Automobiles SAS, said: “Thanks to their proven design and technology expertise, the company and Bugatti are the epitomes of their brand segments. The Technic model of the Bugatti Chiron is an expression of this perfect relationship.
“I am impressed at the precision and refinement with which our super sports car has been translated into the toy brand’s world and I am sure that fans of both LEGO bricks and Bugatti will love this product.”
The 1:8 scale Bugatti Chiron replica model – measuring over 5” (14cm) high, 22” (56cm) long and 9” (25cm) wide and featuring 3,599 pieces – is packed full of intricate details and immersive touches. These include aerodynamic bodywork with an active rear wing, spoked rims with low-profile tires, detailed cockpit with movable paddle gearshift, and detailed W16 engine with moving pistons.
Open the doors and fans will discover that there’s more to the cockpit than first meets the eye, featuring an 8-speed gearbox with paddle gearshift and a steering wheel bearing the iconic Bugatti emblem.
Staying true to Bugatti’s heritage, the model features the classic duo-tone blue colour scheme reflecting the brand’s signature colour, and a set of identifiable stickers for additional detailing and authenticity of the build.
Delivering a final ’artistic’ touch, the set comes enclosed in an exclusive box and includes a ’coffee table’ style collectors booklet with comprehensive building instructions. Fans can also dive deep into the inspiration behind the design with series of nine exclusive podcasts featuring Bugatti and LEGO experts.
LEGO was a four-time winner of the World Branding Awards in the Toys category.