Esprit Styles Up with Myntra to Draw Indian Shoppers

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Esprit has struck a partnership with Myntra and will launch its latest collection exclusively across the online Indian fashion destination.

Casualwear designer, Esprit, has forged a partnership with Myntra. The retail giant renowned for its Californian inspired tailoring will be rolling out its latest collection exclusively through the online fashion destination based in India, in line with the newly established collaboration.

Esprit offers apparel for both men and women on the platform. The brand’s new winter wear collection aspires to revive 90s fashion and sports luxe in a selection of 405 different styles. Shoppers will be treated to selections of tops, skirts, sweatshirts, wide trousers, jackets, coats, sweaters, and more.

The group embraces an omni-channel approach to retail operations worldwide. Therefore, the alliance is a major step for the marque as its supports said goal. Meanwhile, Myntra offers an extensive selection of men’s and women’s fashion and accessories for the discerning Indian customer.

“Myntra was the obvious partner of choice given their unparalleled understanding of the online fashion landscape and their ability to partner and develop strategies that complement our business imperatives for the region,” said Guillaume Thery, General Manager Asia-Pacific for Esprit.