Pineapple leaf fibre Piñatex used by BOSS Menswear and harvested as a byproduct of existing agriculture provides farming communities with additional income
HUGO BOSS unveiled a new BOSS Menswear shoe produced with Piñatex, a natural based material made of pineapple leaf fibres. The project is part of an ongoing commitment to innovation across the company’s offering as well as a continuous search for more sustainable ways to design, source, produce and finish its products.
The upper of the shoe is made from Piñatex, an innovative natural based material manufactured from pineapple leaf fibres by Ananas Anam. Harvested as a byproduct of existing agriculture, the leaves require no extra resources to grow, furthermore providing farming communities with an additional income.
This textile is coloured using natural plant-based dyes. In combination with a recycled TPU sole, the shoe is 100% vegan and designed to make a minimal impact on the planet, while also representing the impeccable design credentials that BOSS Menswear is known for.
The overall design of the shoe reflects the sleek, casual approach that is typical of the brand, and fits in seamlessly with other pieces from the collection.
Hugo Boss was a winner of the World Branding Awards 2015-2016 in the Fashion Brand category.