Covergirl Canada has appointed television personality, Sangita Patel, as the new face of its Simply Ageless Collection, now relaunched.
Covergirl Canada has welcomed on board HGTV’s Home to Win host, Sangita Patel, as the newest face of its Simply Ageless Collection scheduled to relaunch in stores this month. The media icon is the latest addition to a diverse lineup of leading women, including recording artiste, Katy Perry; actress and producer, Issa Rae; and cookbook author, Ayesha Curry.
While a fitness aficionado and mother, she is also an entertainment journalist. The new campaign under said portfolio will feature Patel alongside 70-year-old model and dietician, Maye Musk. The effort celebrates women of all ages and invites fans to be proud of their own by sharing their number.
The Covergirl range includes the 3-in-1 Liquid Foundation, Instant Fix Advanced Concealer, and Instant Wrinkle Defying Foundation from Simply Ageless. The items from the capsule feature a hyaluronic complex and Vitamin C to hydrate skin and improve tone over time.
The line will be available in stores from January onwards. Patel is set to appear across in-store advertising collaterals. She will also participate in media activities for the brand.