Coca-Cola Takes Immersive Retail to Disney Springs

Coca-Cola Store Orlando

One of three locations in the United States, the Coca-Cola Store Orlando features a broad assortment of Coke-branded merchandise.

Coca-Cola has opened Store Orlando at Disney Springs, creating an immersive retail destination for fans. In addition to stand-out dining, shopping, and entertainment offerings, the venue’s latest addition is designed to inspire the senses as well as deliver on exclusive merchandise.

Modelled after a 1920s bottling plant to celebrate its history, the brick exterior gives a nod to the marque’s heritage while a glass-accented entry pays tribute to the iconic green glass bottle. Inside, guests are welcomed by a 30-foot-wide chandelier crafted from re-purposed bottles.

One of only three locations operated in the United States, it features an assortment of private-branded goods. A line of sustainable fashion apparel and handmade items crafted from recycled materials showcase the 5by20 collection—which includes creations by women artisans worldwide.

The spot boasts a rooftop bar. Patrons can choose from various brands from across the globe like Beverly from Italy, Thums Up from India, frozen beverages, and over a hundred Coca-Cola Freestyle choices. Meanwhile, an evening selection of specialty adult beverages is available.

“We have been a partner of The Walt Disney Company since 1942. Now we’re raising a glass to Coca-Cola Store Orlando, where fans of both brands can truly Taste the Feeling,” said Stefanie Miller, Senior Vice President of Strategic Partnership Marketing at The Coca-Cola Company.

Coca-Cola was a winner at the 2014-2015 and the 2015-2016 World Branding Awards under the Beverages – Soft Drinks (Global) category.