Coach has appointed Selena Gomez as the brand ambassador for its fall advertising push, with the artiste to star in three promotional videos.
Coach has named Selena Gomez the face of its upcoming fall advertising campaign. The artiste has been engaged to capture the all-American optimism of the label in a series of images set in New York City. The brand worked with a team of collaborators including photographer, Steven Meisel.
About to embark on a road trip as the Coach girl, the singer and actress lounges in the blush-toned leather interior of a 1976 Plymouth Fury. The vintage car, a recurring reference in the lifestyle juggernaut’s campaigns, is meant to symbolise the freedom and endless possibility of the open road.
Other fashion partners responsible for bringing said vision to life include Karl Templer (styling), Fabien Baron (creative direction), Pat McGrath (makeup), and Guido Palau (hair). “Selena is a rebel, romantic, dreamer, and doer who charts her own course,” said Creative Director, Stuart Vevers.
Coinciding with the fall collection debut, the marque will reveal three short films dedicated to the key bags of the season—the Rogue, Coach Swagger, and Edie. Created by Baron & Baron, each of the three videos stars Gomez getting ready in a New York City apartment for a night on the town.