Coach has launched a global advertising campaign to introduce its spring collection of ready-to-wear, footwear, and bags for women.
Coach has announced the debut of its women’s global spring advertising campaign. Shot outside of Los Angeles, the push features an all-female cast which includes ambassadors, Kiko Mizuhara and Guan Xiaotong, and five models to carry the cool essence of the brand.
Completing the talent lineup are Adut Akech, Sora Choi, Indira Scott, Fran Summers, and Kiki Willems. Set against a carnivalesque desert backdrop while inspired by road trips out west, the label dresses the women in floral print dresses, salvaged heirlooms, and more.
Also showcasing the season’s star bags, the Coach Girls draw attention to the Parker Top Handle and Signature Patchwork Dreamer selections. Some feature pieces were created in collaboration with Disney to elevate key characters. The cast relays the vision of the house.
For the effort, the designer worked with photographer, Craig McDean; art director, Fabien Baron; stylist, Jane How; makeup artiste, Diane Kendal; and hair stylist, Paul Hanlon. The focus remains on the brand’s latest ready-to-wear, footwear, and bag offerings for women.