The Cayman Islands Department of Tourism has launched a campaign celebrating the best features of the destination as a premier location.
The Cayman Islands Department of Tourism has created a push featuring television, print, and digital advertising. Titled Dream in Cayman, it reveals the identity of the three-island getaway and positions its as a premier lifestyle destination with a polished scenery.
Creatively showcasing the authentic experiences available to travellers through a whimsical lens, the campaign promotes the place as one set apart from the various tropical vacations spots and Caribbean attractions surrounding it. The focus rests on its panoramic settings.
From its world-famous Seven Mile Beach to its Crystal Caves and Stingray City to lesser known trappings such as a private backyard orchid garden and other gems, the Cayman Islands offers luxurious relaxation, stunning surprises, and lush vibes inspired by nature.
Produced by The Richards Group while photographed by Miss Aniela with support from local underwater photographer, Jason Washington, the exercise has premiered and will continue on TV, digital, and the Department of Tourism’s social media channels throughout 2019.
Shot across Grand Cayman, Cayman Brac, and Little Cayman, the creative stars Caymanian models and offers vivid ocean floor imagery and exotic flora and fauna. For an added touch, the soundtrack is set to a reimagined version of Beyond the Sea, sung by Sarah McTaggart.
“More than a sun and sand destination, this is a retreat for visitors of all ages and interests. Our campaign evokes the spirit of the Cayman Islands and is a reminder that unforgettable memories are within reach,” said Rosa Harris, Director of Tourism for the Cayman Islands.