Carvana and the characters from Disney’s Ralph Breaks the Internet are joining forces for a multi-channel campaign to make car-buying fun.
Online used car retailer, Carvana, is collaborating with Disney’s Ralph Breaks the Internet for a multi-channel push. The campaign entails television, outdoor, and digital advertising. While a 30-second short has rolled out, the film premieres on 21 November.
Said spot combines animation and live-action footage, and follows Ralph and Vanellope on an online shopping spree. The exercise features a sweepstakes which will see one lucky participant win a free trip for two to catch the movie’s Hollywood premiere in Los Angeles.
An additional component will be 360-degree virtual vehicle tours of cars from the movie. Digital executions for the campaign by Carvana will span social media, display ads, and third-party listing sites.
“Cars are a central storyline element in both movies. Now that Ralph and Vanellope are entering our world, it was fitting that we join forces to showcase how we are making car-buying fun again,” said Ryan Keeton, Chief Brand Officer and Co-founder of Carvana.