Campbell Launches Well Yes! Line with Creative Push

campbell well yes

Campbell has introduced a line of nine new soup varieties called Well Yes!—which launches with a campaign created by BBDO New York.

Campbell Soup Company has launched Well Yes!—a new ready-to-serve soup line which features clean, simple, and nutritious ingredients. The innovative product range expects to showcase ingredients its consumers are familiar with to include wholesome grains, meats, and vegetables.

The portfolio was formed by a group of employees who tapped into their own preferences to create soups using nutritious ingredients, without compromising flavour. Featuring nine varieties, the line’s contents entail the use of kale, quinoa, barley, sweet potatoes, whole grains, and more.

Made from carefully selected and sourced ingredients like chicken meat with no antibiotics, the collection excludes the use of artificial colouring, flavours, and modified starches, while its packaging is recyclable. The new varieties include Chicken Noodle Soup and Minestrone with Kale Soup.

The remaining seven fresh flavours include Tomato Carrot Bisque, Black Bean and Red Quinoa Soup, Sweet Potato Corn Chowder, Italian Vegetable with Farro Soup, Hearty Lentil with Vegetables Soup, Hearty Tomato with Toasted Barley Soup, and Roasted Chicken and Wild Rice Soup.

To introduce the debut, an integrated marketing campaign is rolling out in January 2017, with video spots created by BBDO New York. Titled #WellYesMoment, the push will spotlight the line’s chef-selected ingredients as well as feature actress, Busy Philipps, alongside social media elements.

The marque is encouraging fans to join the conversation by sharing their #WellYesMoment on Facebook, Instagram or Twitter. Such a post should be a small, easy declaration—whether it’s taking time to send a handwritten thank you note or drinking a glass of water first thing in the morning.

“We thought differently about the creation of this soup line. Our goal is to bring real, affordable and deliciously-crafted creations to the soup aisle with the introduction of the Well Yes! brand,” said Sophie Arsenlis, Director of Marketing, Soup Strategy at Campbell Soup Company.