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YSL Beauty has unveiled its exclusive ART OF FLOWERS showcase in partnership with the 50th Macy’s Flower Show® at the Herald Square flagship in New York City. Running from April 27 to May 18, this immersive experience, available only to a select few, celebrates the brand’s heritage and the bold essence of its award-winning fragrances, including LIBRE, the signature scent of feminine freedom, Y, the defining male fragrance, and MYSLF, the latest iconic addition to its collection.
YSL BEAUTY ART OF FLOWERS for the 50th Annual Macy’s Flower Show
Juliette Ferret, General Manager of YSL Beauty US, announced the brand’s partnership with Macy’s for the 2025 Flower Show, describing it as a significant retail collaboration. She emphasised the central role flowers play in YSL Beauty’s identity, serving as a continuous source of inspiration for M. Saint Laurent and symbolising vulnerability, beauty, and possibility. Ferret highlighted that the YSL BEAUTY ART OF FLOWERS experience reflects the brand’s spirit and vision, underscoring its commitment to amplifying the artistry and essence of florals.
YSL BEAUTY PRESENTS ART OF FLOWERS
The YSL BEAUTY ART OF FLOWERS is a unique immersive floral experience that transforms flowers into art. It presents a powerful floral landscape with innovative metallic codes, reflecting the freedom and transformation found in nature. This experience challenges you to embrace your transformation, no matter how big or small, and enter a world where natural beauty transcends the everyday and challenges the status quo.
Anchored by the iconic LIBRE fragrance, the installation invites you to embark on a sensory journey, discovering YSL Beauty’s most powerful icons. It is a bold celebration of freedom, transformation, and sensory expression, where nature’s raw beauty collides with sculptural metallic florals to deliver a powerful, modern statement.
Inside the Experience
At Macy’s Herald Square, visitors are welcomed by an enchanting floral display enveloping the exterior facade on 34th Street. Inside, the journey unfolds with an immersive fragrance experience, beginning with YSL Beauty’s new LIBRE L’EAU NUE.
LIBRE L’EAU NUE is the brand’s first alcohol-free citrus floral scent, showcased in a bold landscape arrangement. The exhibition then transitions to LIBRE, highlighted by fresh lavender and golden orange blossoms.
As guests continue, the Macy’s Flower Show presents an immersive MYSLF installation featuring vibrant fern and geranium displays, blending bergamot and orange blossom notes with silver metallic florals. This olfactive journey extends into a captivating Y universe, where aromatic sage and blue geranium create an enchanting atmosphere. The experience concludes in a pop-up boutique featuring Loveshine Plumping Lip Oil Gloss, reflecting YSL Beauty’s signature couture shine.
Adding a luxurious touch, guests will receive lily-filled bouquets, a signature element of the LIBRE Flowers & Flames fragrance, alongside exclusive couture personalisation options, including bottle engraving, watercolour art, and limited-edition flower charms.
Honouring the Brand’s Legacy
YSL BEAUTY ART OF FLOWERS celebrates nature’s vibrant possibilities—not only through its captivating scents but also in the confidence they evoke. This experience reflects the brand’s commitment to innovation, artistry, and the ever-evolving expression of beauty, inspiring all who partake in it.
Macy’s Flower Show
From Sunday, April 27, through Sunday, May 18, Macy’s celebrates 50 years of its iconic springtime tradition with an expanded, three-week Flower Show experience leading up to Mother’s Day. This year, the celebration blooms like never before, offering guests immersive and interactive experiences, a limited-edition Flower Show collection, special events at Macy’s locations nationwide, and exclusive offers with the debut of Macy’s Bouquet of Deals.
Step into a dreamlike world of spring renewal and enchantment at the Macy’s Flower Show—an event free and open to the public during store hours. To learn more about the YSL BEAUTY ART OF FLOWERS and explore the whole Macy’s Flower Show experience, visit macys.com/flowershow.
