William Murray launches Taste Shakers with Category Wins

William Murray launches Taste Shakers with Category Wins

William Murray and Category Wins launch Taste Shakers to help restaurants generate revenue from grocery

William Murray PR & Marketing agency has teamed up with retail experts Category Wins to launch Taste Shakers – a joint venture that will take restaurant brands into retailers and open up considerable new revenue streams and marketing opportunities post Covid19.

The joint venture will see Taste Shakers bring some of the nation’s favourite restaurant dishes onto the supermarket shelves, helping retailers offer fresh, exciting new categories for consumers.

Anita Murray, CEO, William Murray, says: “Now is a particularly challenging time for restaurateurs. With the market not predicted to return to pre-Covid levels until 2025 savvy operators are looking to capitalise on the consumers’ growing appetite for restaurant-quality options at home.

“Many restaurant brands will be attractive to retailers. During lockdown, a lot of restaurants have taken the first step – creating meal kits and ‘at home’ boxes. But retail is a complex business and to be successful you have to have all the bases covered – hence our link up with Category Wins.”

David Marston, director of category insight, Category Wins, says: “Unlike hospitality, the grocery sector is booming. Covid 19 has generated a 20% uplift in in-home food occasions – that’s an extra six per week – and we’re seeing consumers trying new dishes and treating themselves which is set to continue as lockdown eases. In turn, retailers are looking for fresh, exciting products to help them stand out, making now the perfect time to make the move into retail.

“We’re perfectly placed to guide operators and find the best solution for their business. Thanks to our unrivalled network, and unique mix of category, sales and marketing expertise, we can manage the whole process from start to finish – including the licensing and manufacturing.”

As well as the potential for a six-figure revenue stream in year one, a listing in retail can expose a brand to in excess of 22.8 million households and drive an extra 30,000 customers annually.