Uber has also published a microsite, where it is sharing how it plans to remove racism from its platform
Wieden + Kennedy’s activism via its brands continues and the stances are getting stronger. This time, Uber is telling racists to delete its app in a Wieden + Kennedy campaign. The campaign is running on billboards, social media, in emails and app notifications.
It has been launched to coincide with the 57th anniversary of the March on Washington and Dr Martin Luther King Jr.’s I Have a Dream speech (28 August 1963) and supports the people who plan to march on the day.
The billboards read, “If you tolerate racism, delete Uber,” and “Black people have the right to move without fear.” These have been posted in thirteen 13 major US cities. In emails and notifications, Uber is sharing the ACLU’s Protesters’ Rights guide, which advises protesters on steps to protest peacefully, such as keeping hands visible. Uber was also a co-sponsor of the Get Your Knee Off Our Necks march in Washington DC on Friday, 28 August.
57 years after the March on Washington, we thank those who marched before us—yet another senseless shooting shows how far we have to go. To those at #MOW2020, we stand with you.
Black people have the right to move without fear. If you tolerate racism, delete Uber.
— Uber (@Uber) August 28, 2020
Uber has also published a microsite, where it is sharing how it plans to remove racism from its platform.
“As a company that powers movement, our goal is to ensure that everyone can move freely and safely,” the company states on its site. “To do that, we must fight racism and be a champion for equity—both inside and outside our company.”
This campaign follows a Covid lockdown campaign by Wieden+Kennedy, in which the brand used the same arresting copy style – urging people not to use it.