True Botanicals ‘Love Yourself, Gorgeous Mama’ campaign celebrates real, stretched and scarred, seductive and glowing postpartum skin with the love and worship it deserves
In honour of National Nude Day, 15 July, True Botanicals releases a sensual new campaign to encourage self-love with an affirming ode to the beauty of post-baby bodies. The campaign celebrates real, stretched and scarred, seductive and glowing postpartum skin with the love and worship it deserves.
The campaign features self-love coach and mother of three, Jasmin Steiner from @marriedmomandmantras. After battling through severe postpartum depression, Jasmine has redefined herself from a body-builder with low self-esteem to a powerful and inspiring woman with a strong sense of self-worth.
She wanted to participate in this campaign because she hadn’t seen anything like her post-partum body featured in mainstream media, and she believes post-baby skin should be normalised and honoured.
“I want moms to see themselves in this ad and to know they are beautiful too and they deserve to be seen just as they are,” says Jasmin. “True Botanicals is really putting their best foot forward by giving the spotlight to other types of beauty. I’m incredibly honoured to be in this ad and grateful to use their products every day and night.”
The campaign features Calm Pure Radiance Facial Oil and Pure Radiance Body Oil – both pregnancy-safe, ultra-nourishing blends full of natural biocompatible oils that reveal glistening, silky skin from head to toe.
Additionally, the brand has a new “Mama Glow” bundle of products specifically designed to enhance that “pregnancy glow” whilst being safe for you and your baby.
“Self-love is giving yourself the same safekeeping and loving treatment that you give to that beautiful baby you grew with your powerful body,” says Rebecca Boston, CMO of True Botanicals and mother of three.
“True Botanicals enables that kind of self-loving treatment with safe, luxurious skincare of the highest standards. We make natural biocompatible skincare that works.”