Tiffany has added to its Believe in Dreams platform with a global roll-out of the campaign’s latest extension starring Zoë Kravitz and others.
Tiffany & Co has released the latest chapter of Believe in Dreams in time for holidays. The fresh installation takes viewers behind the scenes, where surreal workshop moments unfold to shape the campaign narrative. The film features a stellar cast and opens at the Fifth Avenue flagship store.
Actress, musician, and style icon, Zoë Kravitz, stars as a sales professional working late into the evening one day. In the spot, she is transported from reality into a Tiffany Blue dreamscape infused with pops of neon. The quirky manager is portrayed by model, Xiao Wen Ju, amidst a whimsical wonderland.
The video personifies the craftsmanship and artistry of the brand through a series of witty vignettes, with cameos from models including Karen Elson and Maye Musk, among others. The journey culminates in a ‘madcap tea party’ hosted by runway and fashion juggernaut, Naomi Campbell.
The creative presents a selection of pastries from The Blue Box Café along with housewares and table settings from the marque’s Home & Accessories collection. By the end, Kravitz discovers that the magic of Tiffany is where both creativity and mastery come together to surprise and delight.
In keeping with the main festive theme, its New York flagship will introduce an actual workshop that houses jewellers, stone-setters, and engravers. The setup will be on display until 1 January. The Believe in Dreams extension promotes the Paper Flowers, HardWear, Keys, and various other lines.
The fantastical set draws inspiration from the brand’s accessories and home collections, with life-size designs created to add another dimension of surrealism. Directed by Mark Romanek, the short uses Aerosmith’s 1973 hit, Dream On. The campaign commercial has just seen a worldwide premiere.
“The holiday season is that time of year when, more than ever, we’re inspired to dream. Our artisans work to create beauty in every piece. This film brings their artistry to life and captures the spirit of a Tiffany holiday where anything is possible,” said Reed Krakoff, Chief Artistic Officer at Tiffany.