Celebrating its consumers and promoting good health, Sunsweet has developed a social media campaign to drive its #ToFeelGood message.
Sunsweet has launched a brand push dubbed #ToFeelGood. The multi-channel exercise celebrates the life and zest its consumers exude when bonding over great-tasting prunes. Offering positive reinforcement around their healthy habits, the campaign aims to inspire with a vibrant creative.
Developed to spark conversation and further brand engagement, the marque is working closely with its advertising and communications agencies, BARKER and Ketchum, to deliver executions across traditional and social platforms to drive the #ToFeelGood narrative.
The Sunsweet effort welcomes on board social media influencers and professional beach volleyball player, Kerri Walsh Jennings, who will be providing tips to consumers in support of the main message. All dried fruit products are available at grocery stores America-wide.
“Consumers are looking for positive inspiration and have been very appreciative of our feel-good message. We want to be a brand that helps people lead a healthy lifestyle and we are excited that this concept is resonating with our fans,” said Stephanie Harralson, Director of Marketing, North America, Sunsweet Growers.