StopVEO and Publicis Conseil releases a 3-minute spot on the recently passed law for the abolition of educational violence in France
Recently voted in France (40 years after European countries like Sweden), the law for the educational violence abolition (slapping, spanking, pinching, humiliation) states that parental authority is exercised without physical or psychological violence and prohibits all Ordinary Educational Violence. Beyond the law, and after centuries of existence, habits persist in French homes. It is the mission of the StopVEO association to support parents towards awareness and good parenting.
But how to raise parents awareness of the harmful effects of such violence, without making them feel guilty and question their whole education method?
Publicis Conseil has designed a 3’10’’ film of a rare emotion that moves deeply and goes far beyond telling parents the right way to educate. Brilliantly directed by Laura Sicouri (Insurrection), the film stages a very strong relationship between a mother and her child, through two temporalities, a present and a dream up, that evoke that it is possible not to be violent.
This film questions us about what we lose when we give in to educational violence while making an ode to the love for children. When people use educational violence, they give up communication with their child and reduce one of the strongest relationships to a nonconstructive gesture.
The film entitled “The words I won’t say ” illustrates this moment of loss sharing.
It is in this way by words, by the time of distance, by the fact of thinking, of remembering that one can prevent such acts towards his child. Yes, we need to be helped, to be accompanied and that is the role of the association Stop VEO.
The film ends with: “We have everything to lose from educational violence”