Sparkling Ice, a sparkling water brand, latest campaign celebrates America’s everyday heroes across the Nation

Sparkling Ice brand, made by Talking Rain Beverage Company, is proud to announce its first-ever Cheers to Heroes campaign to celebrate America’s everyday hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network.

Throughout the campaign, Sparkling Ice has pledged to give back $400,000/£319,760.00 to unsung heroes through various initiatives including their new Cheers to Heroes contest, a donation to the Honor Flight Network, and by creating moments to surprise and delight everyday consumers.

Sparkling Ice’s Cheers to Heroes contest was created to thank and celebrate not just our military, but also our local community heroes, who continue to work on the front lines to support our country. Whether you’re a nurse, first-responder, grocery store worker, farmer, parent, postman, office manager, doctor, or teacher – it’s your turn to be honoured for everything you have done to contribute to our country during this time of need.

“Over the last few months, our entire country has come together to fight on the front lines and support one another as we face the COVID-19 pandemic,” said Chris Hall, CEO of Talking Rain.

“As a company, it is our mission to support and give back to those who need it most, especially in these trying times. We want to honour the heroes who have had an immense impact on their local community, and we hope to bring a little bit of joy to these honourable people, who will forever have a lasting impact on their communities.”

Consumers across the country can nominate a friend, colleague, peer and/or neighbour who is considered an everyday hero for a chance for the hero to win $10,000/£7,994.00. Cheers to Heroes nominations can be submitted anytime now through 14 June on the following online submission at

At the end of the nomination period, Sparkling Ice will identify the top three submissions which will be voted on throughout the month of July on the Sparkling Ice website, and the winner will be announced on 7 August. The nominator of the winning hero will receive a $500/£399.75 incentive.

Sparkling Ice is also releasing new limited-edition case wraps, available nationwide in-store, designed for the Cheers to Heroes contest and Honor Flight partnership. The patriotic-themed wraps will feature the Honor Flight Network logo and the Cheers to Heroes nomination guidelines.

The Honor Flight Network is a non-profit organisation that honours America’s veterans. Over the course of Sparkling Ice’s partnership with Honor Flight, the brand has raised more than $352,000/£281,424.00, sponsoring over 350 veteran trips to Washington DC through past initiatives and donations from vendors, partners and individuals.

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