Skullcandy on a mission to bring more awareness on mental health issues
Skullcandy has announced the launch of Mood Boost, a powerful programme designed in response to the growing mental health crisis amongst Millennials and Generation Z, especially during this difficult time.
Every month, Mood Boost will spotlight a positive mood and look to lift our collective spirits through four fast-rising music stars, Rapper Rico Nasty; Latinx singer-songwriter, Cuco; Indie-pop singer-songwriter Gus Dapperton and London-based pop sensation, Rina Sawayama, who have joined the campaign to represent a diverse range of music genres and world views.
As a brand founded at the intersection of music and board sports, Skullcandy will also profile its rich roster of surf, skate and snow athletes through interviews designed to offer uplifting stories. Followers will hear from iconic professional athletes like surfer Coco Ho, snowboarder Mark McMorris and skateboarder Jenn Soto, amongst others.
The hottest Skullcandy true wireless products will be released in small-batch, custom colourways and bundled with free limited-edition art prints by renowned graphic designers and pop-culture artists, including London-based Tina Touli and design duo Rude, as well as New York City artist Queen Andrea and France/Asia-based Paiheme Studio.
“The statistics are startling, The World Health Organisation reports more than 300 million people suffer from depression worldwide,” says Skullcandy Chief Marketing Officer, Jessica Klodnicki.
“As we looked to create our new take on moods and music, we wanted to listen carefully to the voices of our core customers. It became very clear that mental health is a critical topic for them. Mood Boost is our way of shining a spotlight on this issue and ways to seek help.”
Part of every bundle sale will benefit To Write Love on Her Arms to help directly fund treatment and recovery for youth suffering from depression and addiction.
“Music can play a big part in coping with depression and anxiety. Music reminds us that it’s okay to feel and it’s okay to be honest, and those truths relate directly to mental health,” says Jamie Tworkowski, Founder, To Write Love on Her Arms. “We couldn’t be more excited about this new partnership with Skullcandy. Our dedication to helping people find hope fits perfectly with their Mood Boost programme.”
The campaign kicks off on 7 April by celebrating the mood ‘Blissful.’ For the next 12 months, Skullcandy will explore and spotlight additional moods such as ‘Original,’ ‘Strong,’ ‘Hopeful’ and ‘Determined’ — all designed to bring a daily dose of positivity to the social feeds of the brands’ many followers.
“Our younger customers believe that, if they buy from us, we should have a greater responsibility to the issues facing their generation,” added Klodnicki. “Mood Boost is an important answer to their request that businesses do good in the world.”