A new series of short vignettes features four celebrities who travel to some of the most extreme and beautiful places on earth to put themselves and their skin to the test
The series comprises of four riveting short vignettes following the unique adventures of four loyal SK-II users and celebrities, Kasumi Arimura, award winning Japanese actress, Chiara Ferragni, global fashion icon, Nini, celebrated Chinese actress and Lee Siyoung, top South Korean actress and national boxer.
They are taken to some of the world’s toughest environments from the Yanbaru jungle in Okinawa, Japan to the Anza Borrego Desert in America.
In “Face The Wild”, follow Hannah Reyes, National Geographic Explorer as she documents and explores diverse ecosystems, topographies and cultures with each of the four celebrities in extreme conditions such as sub-zero temperatures, harsh UV, dryness, sweltering heat and pollution.
In “Face The Camera”, celebrities bravely take on a one of a kind on-location beauty shoot with notable fashion photographers – Jesper Mcilroy and Kirk Cheung to see if their skin truly withstood the test of the environments with the help of SK-II’s Facial Treatment Essence.
Chiara Ferragni, global fashion icon and loyal SK-II user, undergoes a stressful expedition to explore the ancient topography of the parched and scorching Anza Borrego Desert, one of the most arid places in Western America, fighting dehydration dizziness and dry heat with Hannah Reyes, National Geographic Young Explorer.
“I love visiting new places and this was definitely an incredible opportunity that I could not miss. I was not afraid of the physical challenges as I love going for long walks and to experience it all in an extreme condition was even more exciting,” said Chiara.
Yamini Ashish, Senior Vice President of Advertising Sales & Partnerships, FOX Networks Group, APAC and Middle East added, “National Geographic embodies a relentless pursuit to go further, to push boundaries, and to be pioneering in everything we do. Therefore, there was no better partner for SKII in completing the Face the Wild, Face the Camera Extreme Expedition series. We are pleased to have provided guidance and in-field expertise for these series of vignettes to some of the most extreme places on earth.”