Silk helps athletes upgrade their protein intake and workouts


Silk challenges athletes to sweat it out with Michael Phelps and Aly Raisman for a chance to win at-home gym essentials and free Silk ULTRA for the rest of the year

Silk, America’s plant-based beverage brand, is celebrating the release of its new high-protein beverage Silk ULTRA by giving fitness enthusiasts the chance to win the gym gear they need to keep crushing the game – from the convenience of their home.

Gym-goers and fitness buffs have been forced to flex and reimagine their workout routines during the pandemic, with home gyms creatively popping up in garages, basements and spare bedrooms across the country. But with demand for workout equipment up 500% and gym supplies on endless backorder, many of these everyday athletes are missing the essentials they need for a serious workout.

Introducing the Silk ULTRA Upgrade, which will arm athletes with hard-to-get equipment such as kettlebells, free weights, resistance bands, and an ample supply of Silk ULTRA to take them through the year. But for a chance to upgrade, they must unleash their inner beast mode by completing one of two 10-minute, high-intensity ULTRA Sweat Sessions, hosted by decorated athletes Michael Phelps and Aly Raisman.

“I’ve been so impressed by the people who are still hustling whilst making the most of the limited equipment they have at home,” said Phelps, whose Sweat Session is a supercharged, muscle-building workout. “Not only does Silk ULTRA taste great, but it also provides 20 grams of complete plant-based protein. Adding in the Silk ULTRA Upgrade is a great way to help up their fitness game, but first, they’re going to have to sweat it out with me, because it’s all about pushing yourself.”

“I know that exercising from home during these challenging times requires a lot of flexibility and creativity,” said Raisman, who leads an energizing, timed interval Sweat Session. “No matter where they are in their fitness journey, athletes can enhance their at-home gym space to help support their fitness goals. Plus with new Silk ULTRA, which is packed with plant-based protein, they can now get the protein they want in a convenient and delicious drink.”

For the next 20 days (to celebrate Silk ULTRA’s 20 grams of protein), challenge yourself for a chance to win a Silk ULTRA Upgrade by completing an ULTRA Sweat Session with Michael Phelps or Aly Raisman, submit a sweaty selfie to prove you did the hard work, and share how plant-based food and beverage options to power you to perform at your best. 50 lucky at-home athletes will be randomly chosen for the ultimate ULTRA Upgrade — visit here for complete rules.

“Despite current challenges, athletes are still committed to their fitness goals — no matter where they are working out — and our new plant-based protein beverage Silk ULTRA helps support their muscle maintenance and repair,” said Andrew Hartshorn, senior vice president, plant-based food and beverages for Silk. “Athletes shouldn’t have to compromise on taste, nutrition, or their home gym setup, and through the Silk ULTRA Upgrade, we’re giving active consumers a way to take their workouts to the next level.”

Olivia Pearce
Olivia Pearce
Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.

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