The Coach Spring 2018 Campaign Set in New York City Features Selena Gomez and Embodies the Brand’s Optimism
Coach announced the launch of Selena Gomez‘s second campaign as the face of Coach for the Spring 2018 collection. The singer, actress, producer, and philanthropist embodies the optimism of the original American house of leather in a series of images set in New York City that spotlight the new bags.
The campaign pictures Gomez resting on a window ledge in a loft with a quintessential prewar fire escape and the iconic Empire State Building in the background. It’s magic hour and the images capture the endless possibility of the night ahead in the city that never sleeps.
“Creative Director Stuart Vevers makes New York feel like a town, a real community. It just feels like this is where the brand really lives,” said Gomez.
Gomez carries key bags from the Spring 2018 collection, including the Parker, an all-new silhouette with handles that convert to a shoulder strap. The lightweight style is crafted in quilted nappa leather with bold colour blocking and rivets for a graphic touch. The Parker bag launches in February. A version in Coach’s Signature Canvas and smooth leather with a Tea Rose turnlock closure will launch later in the season.
“The Coach girl is real—she’s riding the subway or, this season, hanging out in her cool NYC apartment. Steven Meisel’s photography brings a layer of magic to those seemingly everyday situations. Whilst Selena has a warmth that’s special—there is also an authenticity and realness to her that brings the campaign to life,” said Vevers, Creative Director.
To achieve this vision of the campaign, Coach brought together its long-time team of collaborators: photographer Steven Meisel, stylist, Karl Templer, creative director, Fabien Baron, makeup artist, Pat McGrath, and hairstylist, Guido Palau.
The campaign consists of five images, with the first launching in stores this month. A short film featuring outtakes from the shoot, and set to the tune of Gomez’s latest hit, “Wolves,” along with five 15-second videos spotlighting the keys bags of the season will run on digital channels.