Scott Brand commits $500,000/£406,492.50 to recognise essential personnel through the #ThankAHero campaign
Scott Brand has announced a commitment of $500,000/£406,492.50 to Boys & Girls Clubs of America to help support the families of everyday heroes, the essential workers who continue to work hard to ensure safety and care for our communities in these unprecedented times. The brand’s commitment will help keep nearly 300 Clubs open, providing emergency childcare to families of essential workers.
With the closure of schools and daycares due to the coronavirus (COVID-19) pandemic, many workers who can’t stay at home are facing daily challenges, including a lack of trusted childcare. As a brand that has served families since 1913, Scott Brand is helping to address this need in partnership with Boys & Girls Clubs of America. In addition to serving up to 28,000 kids of essential workers daily, the partnership will also support Boys & Girls Clubs in opening additional Clubs to help the most impacted communities, when needed.
“Boys & Girls Clubs of America is committed to doing whatever it takes to support America’s youth and their families as they navigate through the COVID-19 crisis,” said Julie Teer, Chief Development & Public Affairs Officer, Boys & Girls Clubs of America. “We are so thankful to the Scott Brand and Kimberly-Clark for standing together with us. Their support will allow us to maintain current Club operations and serve more kids and teens across the nation.”
During these unprecedented times, essential workers continue to step up every day. From medical personnel providing critical care to patients to those working hard to increase the production of essential goods to meet consumer needs, essential workers continue to show courage and resilience during an otherwise uncertain time. To honour everyday heroes, Scott Brand is launching its #ThankAHero social media initiative to recognise essential personnel working tirelessly across the nation.
“There is no better way to show the gratitude Kimberly-Clark and Scott Brand have for today’s heroes than to provide the support they need to best care for their families during this challenging time,” said Arist Mastorides, Family Care President of Kimberly-Clark North America. “Through our partnership with the Boys & Girls Clubs of America, we are excited to recognise the difference they are making in communities near and far.”
Inspired by the “see one, send one” challenges happening across social media, Scott Brand is encouraging social media users to thank essential workers on Facebook, Twitter, or Instagram by using #ThankAHero, and nominating others to do the same.
To learn more about the brand, visit the Scott Brand website and show support for essential workers on social using #ThankAHero. For more information or to support Boys & Girls Clubs of America’s COVID-19 childcare efforts, visit their BGCA website here.