Royal Canin #Cat2Vet campaign encourages cat owners to schedule annual vet appointment
Royal Canin, a global leader in pet health nutrition, is partnering with celebrity cat owner Angela Kinsey and leading cat industry partners to support National Take Your Cat to the Vet Day on August 22.
The campaign seeks to raise awareness about the importance of preventive veterinary care by encouraging cat owners to make their annual vet appointment.
“I have been in love with cats since I was very young,” said Angela Kinsey, actress and owner of two cats – Snickers and Oreo.
“Our cats rely on us for all their health needs, so that is why I jumped at the opportunity to join Royal Canin’s Take Your Cat to the Vet campaign and become an advocate for cat health.”
Joining the brand in urging more attention to preventive veterinary care for cats are industry’s leading cat focused organisations including American Association of Feline Practitioners, Antech Diagnostics, Banfield Animal Hospital, Banfield Foundation, CATalyst Council, Chewy.com, Doc & Phoebe’s Cat Co., Feliway, Frankie’s Friends, KindredBio, The Bridge Club, The Cat Fanciers’ Association, The International Cat Association, and WINN Feline Foundation.
Whilst there is not just one single reason why cat owners avoid taking their cats to the vet, a study by Royal Canin showed that nearly half of cat owners reported they would be more willing to take their cat to the vet if it was easier and less stressful for them and their cat.
“Royal Canin is committed to making a better world for pets,” said Dr Brent Mayabb, Chief Veterinary Officer of Royal Canin USA.
“This campaign will inspire cat lovers to make feline health a priority. Regular visits to the veterinarian help ensure cats are healthy and happy for years to come.”
“Pet happiness and pet health go hand in hand. Partnering with Royal Canin to promote cat vet visits further speaks to Chewy’s mission of enhancing the lives of pets and pet parents,” said Mita Malhotra, VP of Chewy Healthcare.
“We are thrilled to work on an initiative that supports our vet partners and encourages the importance of feline health and wellbeing. We believe cats should always have a comfortable, stress-free experience when visiting the vet.”
Royal Canin was a two-time national winner of the World Branding Awards – Animalis Edition.