Revlon has debuted its new PhotoReady Candid collection with a push starring Gal Gadot, Ashley Graham, Adwoa Aboah, and Eniola Abioro.
Revlon has launched a campaign around a new skin-enhancing range dubbed PhotoReady Candid. Shot by photographer and director, Mario Sorrenti, the 360-degree push seeks to spotlight the antioxidant, anti-blue-light, anti-pollution benefits of the makeup collection.
Inspired by vivid photography and video, the creative effort aims to inspire women to own their natural look and potential. The exercise stars an ambassador lineup that includes Gal Gadot, Ashley Graham, Adwoa Aboah, and Eniola Abioro and is entitled: I Can. So I Did.
“Our goal is to spark a conversation amongst women about being candid and unapologetic. We wan to offer them the confidence to be themselves and turn potential into achievement as well as motivate others to be bold,” said Silvia Galfo, Global Brand President for Revlon.
Said initiative follows a previous effort, Live Boldly, rolled out last year which encouraged women to seize the moment. The fresh platform drives a similar message while showcasing a collection free of substances like synthetic dyes, parabens, phthalates, and fragrances.
Now alive across the brand’s social media platforms, consumers can go online for more information on the new release and also connect with all PhotoReady Candid activities via Facebook, Twitter, YouTube, or Snapchat. The Revlon campaign videos can be viewed here.