NFL superstar JuJu Smith-Schuster Drafted by Pizza Hut as Wide Receiver Serving as Ambassador for “Doorbell Dance” Campaign
Pizza Hut, the Official Pizza Sponsor of the NFL, will descend on the 2018 NFL Draft in its own backyard with an NFL sponsorship activation plan that includes dancing, prizes, fan activities, and of course, plenty of pizza.
In its first activation as an NFL sponsor, Plano-based Pizza Hut will activate in a myriad of ways, including enlisting NFL superstar wide receiver JuJu Smith-Schuster as ambassador of the Pizza Hut “Doorbell Dance” campaign, as well as appearing as a social media correspondent on the Red Carpet, marking the first time a brand has ever had a spokesperson positioned on the highly-anticipated Red Carpet.
As Doorbell Dance ambassador, Smith-Schuster will demonstrate ways he celebrates when the doorbell rings meaning pizza has arrived, and call on fans to submit their best doorbell dances for a chance to win a trip to an NFL regular season game of their choice.
In addition to working with Smith-Schuster, the brand will also recognise the 78th pick in the Draft – the 14th pick in the third round or “Pi Pick” – with free pizza for one year and an invitation to a pizza party in his honor in the new hometown that selects him.
The Pi Pick will receive other additional perks from Pizza Hut, including retro brand swag, gift cards for teammates, and more.
“The NFL Draft is a moment of hope and anticipation for players and fans alike, and our mission at Pizza Hut during the Draft is to help fans celebrate the start.
“From inviting fans to show off their best doorbell dance for a chance to win some great prizes to recognising the Pi Pick draftee, we want Pizza Hut to help feed the passion and excitement fans have for their teams,” said Zipporah Allen, Chief Marketing Officer, Pizza Hut, US.
Onsite at the Draft, Pizza Hut will be hosting an experience right outside the stadium where fans can showcase and record their doorbell dance moves in a 360-degree camera, compete in a delivery shuttle obstacle course, hang with friends in the Pizza Hut lounge and, of course, enjoy a few slices of free Pizza Hut pizza before the main event.
“One of the things we love about Pizza Hut is that as a new partner, they are committed to bringing even more excitement and entertainment to the NFL Draft, one of the marquee events on the NFL calendar.
“The brand wants to leverage the Draft as a national platform to bring more value to the home watching experience, and we are thrilled to see them activating in new and unique ways,” said Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products.
The brand recently signed a multi-year agreement with the NFL that allows a vast array of exclusive marketing rights, benefits and designations.
The sponsorship will connect the brand with the NFL and its teams, players, events, partners, properties and the many NFL experiences that capture the passion of consumers and football fans from all over the world.
The brand’s partnership with the NFL includes collective use of all 32 team marks and involves the NFL working closely with it to facilitate local, exclusive team partnerships.
The brand has the opportunity to leverage game tickets and unique fan experiences to all NFL games in marketing and promotional campaigns throughout each year.