Pepsi Generations comes together with limited-time retro packaging and the return of the Pepsi Stuff loyalty programme
Pepsi unveiled this year’s global creative campaign, “Pepsi Generations,” a celebration of the brand‘s rich history in pop culture for 120 years.
Through the decades, the beverage company has encouraged consumers to have fun, live out loud and enjoy life to the fullest. The company has created memorable moments across generations that have shaped culture and still generates interest from consumers today.
The creative campaign will celebrate the best moments of our past, create new iconic moments for today and set the stage for an exciting future, allowing the brand to be the choice for decades to come.
The campaign kicks off in February with the debut of an in-game advertisement during Super Bowl LII and the Pepsi Super Bowl LII Halftime Show, as well as a live pop-up that will be at cultural moments across the U.S. throughout the year, starting with the Super Bowl in Minneapolis.
The campaign comes to life at the point of purchase with the limited-time introduction of retro packaging as well as the return of the Pepsi Stuff loyalty programme.
“Since our brand was founded more than a century ago, the company has stood for a youthful spirit and the choice of a new generation. 2018 will be a year to celebrate the past while embracing the future; always reminding consumers to do what they love and have a little fun in their lives,” said Chad Stubbs, Vice President, Marketing, Pepsi Trademark, North America.
The creative campaign will roll out in more than 55 markets around the world across the brand’s full portfolio – Pepsi, Pepsi Zero Sugar and Diet Pepsi – throughout 2018.
The company will present a series of pop-up exhibits in the U.S. throughout the year featuring pop-culture milestones in its history. Pepsi Generations Live pop-up exhibits will guide fans through the evolution of how the company’s history has connected with people over generations.