Nissan Returns to Super Bowl to Maximize “Big Moments” Marketing Strategy

Nissan has announced that it will join the starting lineup of advertisers for NBC’s broadcast of Super Bowl XLIX on Sunday, 1 February 2015. Nissan...

MUMM Launches World’s First Double Screen Music Video

MUMM House of Champagne today launched the world's first double screen music video for the track 'Dangerous', created with internationally acclaimed DJ David Guetta. This marks...

W Hotels Worldwide Kicks-off 18 Months of Electronic Music

The W brand is amping up its guest experience programme with performances by some of the DJ industry’s hottest talents at W Hotels across...

Old Spice Debuts “Dadsong” Holiday Ad

New integrated campaign depicts how mums and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret...

7up Launches New Global Campaign Celebrating Up & Coming Originals

"Feels Good To Be You" Campaign Takes to London Streets With a New 'Spin' on a UK Classic. Campaign to roll out in more...

Thomas Cook launches first ever Group-Wide Marketing Campaign

Building on the company’s strong brand heritage, and as part of its ongoing transformation, Thomas Cook Group plc this week ushered in a new...

John Lewis’ “Monty’s Christmas” Campaign Goes Viral

John Lewis' 2014 £1m Christmas advertising campaign has gone viral, with 15.8 million views on YouTube in the first 12 days. The campaign  evokes the...

Toyo Tires New Brand Video Features A.C. Milan Footballers

Japanese tyre maker Toyo Tire has launched a brand promotional video that features prominent footballers Montolivo, Menez, Rami and Honda from A.C. Milan competing...

Johnnie Walker Launches New Global Ad Campaign

Johnnie Walker, the world's leading Scotch Whisky brand, has launched a new global advertising campaign bringing to life the unique character of four of...

RB UK Launches New Employer Branding Video

RB, global leader in consumer health and hygiene with brands such as Dettol, Nurofen, Durex and Finish, has launched a major employer branding campaign...

Argos ‘Get Set Go’ campaign to align with digital transformation

Multi-million pound advertising campaign will signal its shift to become a digital retail leader – the biggest strategy change in its 40-year-plus history The ground-breaking...

Taylor Swift stars in Diet Coke’s “Get A Taste” campaign

Kittens, including Taylor’s own kitten Olivia Benson, co-star in new spot for Diet Coke's “Get A Taste” campaign. Spot premieres unreleased track from...

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Packaging for the socially driven generation with Delta Global CEO Robert Lockyer

Packaging for the socially driven generation with Delta Global CEO

What's the future of branding and packaging after the 10th edition of the World Branding Awards? After hosting the 10th edition of the World Branding...
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