Ford Billboard Campaign To Bring Mustang’s ‘Personalised Pony’ Experience To Life
OUTFRONT Media and Ford unveiled an out-of-home advertising campaign that showcases the Mustang’s dynamism in celebration of the iconic brand‘s 2018 model, which offers more personalisation features than ever before.
Consumers have the opportunity to create and share original Mustang logo art through the Pony Personaliser for a chance to see their designs on OUTFRONT Media displays.
The campaign, which will run through July, will be displayed on OUTFRONT properties throughout Los Angeles, Atlanta, Dallas/Ft. Worth, Houston, Miami/Ft. Lauderdale, Phoenix, San Antonio and Orlando.
“OUTFRONT Media is thrilled to partner on this exciting, engaging initiative.
“Our premium digital assets, in concert with the colourful Mustang logos as visualised by fans, connects the online to the physical and highly visible delivery of out-of-home assets,” said Jodi Senese, Executive Vice President and Chief Marketing Officer at OUTFRONT Media.
Since its introduction more than 50 years ago, the Ford Mustang has given enthusiasts the opportunity to personalise their ride in ways that no vehicle has done before. The Pony Personaliser epitomises the consumer’s desire for customisation, enabling fans to order prints, clothing, and even a limited-edition grille badge for late model Mustangs, all of which display their personalised logo design.
Mustang enthusiasts nationwide, including performance icons such as Ken Block and Vaughn Gittin Jr., and YouTube star David “ThatDudeinBlue” Patterson, are joining in to create their own personalised art.
“There is no better way to celebrate Mustang tradition than to ask our fans to build a customisation profile that is uniquely their own.
“This brand has long been about giving Mustang enthusiasts the keys to drive their own experience, and it is through this activation with OUTFRONT Media that we are able to showcase their contribution in a new and meaningful way,” states Corey Holter, Ford Car Group Marketing Manager.
Ford was a winner of the World Branding Awards 2014-2015 in the Automotive category.