Orji-Colgate Partnership Helps Consumers Get “Totally Ready” for Life’s Unexpected Moments
Colgate Total, a toothpaste brand from the Colgate-Palmolive company, joined forces with popular actress and comedian, Yvonne Orji, to help consumers get and stay “Totally Ready” for Valentine’s Day. This new campaign informs consumers that taking care of their whole mouth health—healthy gums, teeth, cheeks and tongue—lets them be Totally Ready for whatever life brings them.
The multitalented Yvonne Orji was one of the most talked about breakout stars in 2017. Most recently, she opened for Chris Rock in Atlanta and New York. This autumn, she will be making her feature film debut in Universal’s Night School alongside Kevin Hart and Tiffany Haddish.
She is also currently developing a half-hour sitcom based on her life, entitled First Gen, that Oprah Winfrey and David Oyelowo are executive producing. The show is a comedy about a Nigerian girl who trades medical school for a career in stand-up comedy and the adventures that ensue after her strict African mother discovers her plans.
“I am so excited about this partnership with Colgate Total. A healthy smile has always been important to me. My healthy smile makes me feel good. When I feel good, I feel totally ready for whatever comes my way.
“Last year was a really good year for me. I want to take that and make it bigger and better for 2018. So, not only do I need to be totally ready, I know that I must stay ready,” said Yvonne.
As part of this new campaign, Orji will be sharing her Totally Ready moments on Instagram and will be featured in an upcoming Totally Ready video that will be featured on Essence.com, an online destination for African American women.
“Colgate is thrilled to partner with this multitalented star as we witness her amazing journey,” said Carla Kelly, General Manager, Multicultural Marketing, Colgate-Palmolive.
Colgate was a winner of the World Branding Awards 2014-2015, in the Toothpaste category.